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IV. REGULATION OF CHANNELS OF DISTRIBUTION.

Authors :
Werner, Ray O.
Hurdle, James
Source :
Journal of Marketing; Jul1976, Vol. 40 Issue 3, p98-101, 4p
Publication Year :
1976

Abstract

The article reports on legal developments relating to the regulation of channels of distribution in the field of marketing in the U.S. The author relates the court case of W. L. Gore and Associates, Incorporated v. Carlisle Group Corporation to regulations associated with operating features of marketing institutions. The court case Bent E. Mortensen et al v. First Federal Savings and Loan Association is discussed in relation to exclusive dealing arrangement between buyers and sellers. Fair trade legislation associatied with price control is also mentioned.

Details

Language :
English
ISSN :
00222429
Volume :
40
Issue :
3
Database :
Complementary Index
Journal :
Journal of Marketing
Publication Type :
Academic Journal
Accession number :
25788031