II. REGULATION OF PRODUCT CHARACTERISTICS.

MLA

Werner, Ray O., and Benjamin J. Katz. “Ii. Regulation of Product Characteristics.” Journal of Marketing, vol. 40, no. 3, July 1976, pp. 95–97. EBSCOhost, widgets.ebscohost.com/prod/customlink/proxify/proxify.php?count=1&encode=0&proxy=&find_1=&replace_1=&target=https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&scope=site&db=edb&AN=25788028&authtype=sso&custid=ns315887.

APA

Werner, R. O., & Katz, B. J. (1976). Ii. Regulation of Product Characteristics. Journal of Marketing, 40(3), 95–97.

Chicago

Werner, Ray O., and Benjamin J. Katz. 1976. “Ii. Regulation of Product Characteristics.” Journal of Marketing 40 (3): 95–97. http://widgets.ebscohost.com/prod/customlink/proxify/proxify.php?count=1&encode=0&proxy=&find_1=&replace_1=&target=https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&scope=site&db=edb&AN=25788028&authtype=sso&custid=ns315887.