V. REGULATION OF UNFAIR COMPETITION.

The article presents information on legal developments in marketing relative to the regulation of unfair competition. The article focuses on United States court cases pertaining to the regulation of promotional and non-promotional advertising. In the case of The New American Library of World Literature Inc. v. U.S. Federal Trade Commission (FTC), the California Court of Appeals overturned the decision of the FTC, stating that in changed or abridged titles of books don't need to be noted on the cover, as long as they are somewhere in the book. In the case of American Tack Co. et al. v. the FTC, the decision by the FTC stopping American Tack from selling German tacks without a label saying they were foreign-made was upheld.