Back to Search
Start Over
A.M.A. Notes.
- Source :
- Journal of Marketing; Apr1950, Vol. 14 Issue 5, p780-790, 11p
- Publication Year :
- 1950
-
Abstract
- Information is presented about several papers discussed at the American Marketing Association Conference held in December 1949 in New York City. Topics include consumer research, marketing research, and sales management. The event featured presentations by Darrell B. Lewis from New York University and Philip Salisbury, editor of "Sales Management" magazine.
- Subjects :
- CONFERENCES & conventions
Subjects
Details
- Language :
- English
- ISSN :
- 00222429
- Volume :
- 14
- Issue :
- 5
- Database :
- Complementary Index
- Journal :
- Journal of Marketing
- Publication Type :
- Academic Journal
- Accession number :
- 25725526
- Full Text :
- https://doi.org/10.1177/002224295001400540