III. REGULATION OF PRICE COMPETITION.

The article presents legal developments in marketing with particular focus on the regulation of price competition. One of the developments describes the case of American Motor Specialties Co. Inc. v. Federal Trade Commission, in which clarified the legality of buyers forming buyer groups to ensure a discount for purchasing larger quantities than would be possible by individual buyers. Another development describes the case of Eli Lilly & Co. v. Sav-on-Drugs Inc., in which the New Jersey Supreme Court found that a foreign corporation could not enforce a fair trade contract in New Jersey if it was conducting business in that state without the proper certification.