THE PROFESSIONALISATION OF POLITICAL COMMUNICATION IN EUROPE.

This article explains that the key to answering the question of how the developments in political communication in Europe cane be considered as part of a process of professionalisation rests in analyses of the changing nature of political parties. It observes that over the 20th century political parties have been transformed from parties with mass members to parties with small and declining memberships. Advances in communication technologies also played a role in the professionalisation process.