REGULATION OF PRODUCT CHARACTERISTICS.

The article presents U.S. legal cases and developments in marketing relative to the regulation of product characteristics. In 1976 the U.S. Federal Trade Commission (FTC) stated that the definition of "consumer products" as it pertains to antitrust legislation limits the applicability to "personal products." The National Highway Traffic Safety Administration proposed a regulation in 1976 which would revise the tread label and point-of-sale information requirements of the Uniform Tire Quality Grading Standards regulation. The first legal case initiated by the FTC in regard to the Equal Credit Opportunity Act was filed in 1976.