V. REGULATION OF UNFAIR COMPETITION.

The article presents legal developments in marketing relating to the regulation of unfair competition. Regarding advertising, cases involving Bristol-Myers Co., et al., American Home Products Corp., et al., Sterling Drug Inc., et al., and Benton & Bowles Corp. are discussed, in which the United States Federal Trade Commission (FTC) has filed complaints of deceptive advertising, with corrective advertising provisions. Regarding nonadvertising promotional methods, a case involving D. L. Blair Corp. is discussed, involving charges by the FTC that a promotional campaign was false and misleading.