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REGULATION OF UNFAIR COMPETITION.

Authors :
Werner, Ray O.
Cohen, Dorothy
Source :
Journal of Marketing; Oct1974, Vol. 38 Issue 4, p88-91, 4p
Publication Year :
1974

Abstract

The article presents legal developments in marketing with particular focus on the regulation of unfair competition. One of the developments describes the case of Credit Card Service Corp. and John P. Perry v. Federal Trade Commission. In this case the court confirmed an order by the U.S. Federal Trade Commission (FTC) that Credit Card Service must cease any advertising which states that customers are liable for any goods purchased on a stolen or lost credit card until the card is reported. Another development discusses the case of Spiegel Inc. v. Federal Trade Commission, in which the court found that the FTC has the right to issue an order to cease and desist an improper practice even if no harm has fallen on the firm's customers or competitors.

Details

Language :
English
ISSN :
00222429
Volume :
38
Issue :
4
Database :
Complementary Index
Journal :
Journal of Marketing
Publication Type :
Academic Journal
Accession number :
25345769