SOKOL: SEEING THE FORESTS FOR THE TREES.

The article discusses the results of the qualitative sociological research conducted in Sokol and Vologda in Russia regarding people's perception of the signs of pollution. The town of Sokol has several pulp and paper mills and other forest industries that contributed a lot in the pollution of air, water, and soil. Interviews were conducted among local residents and representatives of various sectors of society in Vologda and Sokol. The research aims to know whether the signs of pollution are perceived by people, and whether they are defined under the concepts of "pollution" and "ecological risk."