STRATEGIC AND TECHNOLOGY PLANNING ON A ROADMAPPING FOUNDATION.

Growth through innovation requires not only good technical ideas but alignment of priorities between all the functions responsible for successfully developing and commercializing the idea. The ability to create, modify and maintain this alignment as business conditions change, new opportunities arise, and new capabilities are developed can mean the difference between capturing the benefits of being a market leader versus a market follower. Roadmapping has emerged as a best practice, particularly for large, global organizations, in providing the framework for technology strategy creation and management where cross-functional alignment and integration are key requirements. By employing roadmapping from an enterprise perspective, where key functions in the business "own" their individual strategies which are fully integrated as needed to meet business priorities, an organization can fully exploit its entire spectrum of capabilities to drive growth. [ABSTRACT FROM PUBLISHER]