Giveaways that Give Back: Marketing with Promotional Items.

The article discusses ways of marketing library wares. An effective publicity strategy is to use promotional giveaway materials. These are mainly personalized items that promote resources and services. Promotional devices that highlight the library will help keep research expertise in the forefront of patrons' minds. Creation of promotional giveaways requires expertise in design and detail. Four major ideas that must be addressed when acquiring promotional materials are identified. They include the audience, creativity, costs and budget and technical issues.