PERSONAL AND IMPERSONAL METHODS OF RECRUITMENT FOR SOCIAL RESEARCH.

The article presents the study which discusses the personal and impersonal methods of recruitment for social research. The two recruitment methods, personal and impersonal, were used in a policy-oriented study on the effects of day care on children and their families. These were also contrasted in terms of efficiency, dropout rate, types of people recruited, and ethical considerations. It suggests that social researchers must use first the impersonal method before they would use the personal approach if they need to apply the second approach.