Approaches to the newspaper archive: content analysis and press coverage of Glasgow's Year of Culture.

Glasgow's year as European City of Culture in 1990 is perceived as an event marking a renaissance in perceptions of the city. This article examines how the contemporary press coverage can be used as a resource to trace the narratives and mythologies surrounding the event. To facilitate this research, a pre-existing archive of press cuttings, totalling over 5000 clippings, was employed. This article describes how the interests of the project, and the nature of the large press archive being examined, led to the uti- lization of a distinct methodology of media analysis. The article describes the attempt to unite both quantitative, statistical analysis with qualitative, pre-informed examina- tion. By tracing aspects of the practical examination of the Glasgow 1990 press cov- erage, the article explores the successes and failures of the approach taken and assesses its potential for development and employment in other contexts. [ABSTRACT FROM AUTHOR]