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DirecTV maintaining Madness.
- Source :
- Hollywood Reporter -- International Edition; 1/23/2007, Vol. 397 Issue 49, p6-48, 2p
- Publication Year :
- 2007
-
Abstract
- The article reports the multiyear extension of agreement between DirecTV Group Inc. and CBS Corp. in New York. The agreement will keep the direct-broadcast satellite provider the exclusive national television source for the National Collegiate Athletic Association (NCAA) men's basketball tournament games. DirecTV Group Inc. also agreed to expand the reach of CBS-owned CSTV from 2 million customers to more than 8 million by moving the college sports network to its Total Choice Plus tier.
- Subjects :
- CONTRACTS
BASKETBALL broadcasting
NCAA Basketball Tournament
Subjects
Details
- Language :
- English
- Volume :
- 397
- Issue :
- 49
- Database :
- Complementary Index
- Journal :
- Hollywood Reporter -- International Edition
- Publication Type :
- Periodical
- Accession number :
- 24531378