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Strategic Roadmapping: A Workshop-based Approach for Identifying and Exploring Strategic Issues and Opportunities.
- Source :
- Engineering Management Journal; Mar2007, Vol. 19 Issue 1, p3-12, 10p, 5 Diagrams, 1 Chart
- Publication Year :
- 2007
-
Abstract
- Roadmapping has become one of the most widely used approaches for supporting innovation and strategy, at both firm and sector levels. A key benefit is the communication associated with the development and dissemination of roadmaps, particularly for aligning technology and commercial perspectives. This article presents a workshop-based method for supporting the identification and exploration of strategic issues and opportunities, as part of a "fast-start" approach for the rapid initiation of roadmapping. The approach has been tested in 28 applications, covering a broad range of organizational contexts. Details of the workshop approach and facilitation techniques are described. [ABSTRACT FROM AUTHOR]
Details
- Language :
- English
- ISSN :
- 10429247
- Volume :
- 19
- Issue :
- 1
- Database :
- Complementary Index
- Journal :
- Engineering Management Journal
- Publication Type :
- Academic Journal
- Accession number :
- 24095913
- Full Text :
- https://doi.org/10.1080/10429247.2007.11431716