SWOT Analysis.

A business analysis of Pella Corp., a privately held manufacturer and supplier of windows and door products in the U.S., is provided, focusing on its strengths, weaknesses, opportunities for improvement and threats to the company. Strengths include a strong, multi channel distribution network. Weaknesses include its limited product diversification. Opportunities for improvement include growth in low-maintenance wood alternatives. Threats to the company include cheap imports from China.