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Black and white and dread all over.

Authors :
DeCloet, Derek
Source :
Canadian Business; 10/29/1999, Vol. 72 Issue 17, p40, 4p, 4 Color Photographs
Publication Year :
1999

Abstract

Discusses the possible results of a readership study of Canada's 'The Globe and Mail' and 'The National Post.' Marketing strategy of the 'Post's' publisher Conrad Black to give away free papers to boost subscriptions; Leak of readership numbers from the Newspaper Audience Databank (NASbank) that the 'Globe's' readership numbers are down; Speculation about whether the owners of the 'Globe' will sell.

Subjects

Subjects :
READERSHIP surveys

Details

Language :
English
ISSN :
00083100
Volume :
72
Issue :
17
Database :
Complementary Index
Journal :
Canadian Business
Publication Type :
Periodical
Accession number :
2390239