Fleet Street Colossus: The Rise and Fall of Northcliffe, 1896--1922.

The article focuses on the title Viscount Northcliffe which was created for the famous baron Alfred Charles Harmsworth in Great Britain. Northcliffe creates two most important weapons in press arsenal "The Times" and "Daily Mail." When Northcliffe acquired the controlling interest in 1908, "The Times" remained the most influential newspaper among elite classes. Further, the "Daily Mail" has declared itself "The Paper that Revealed the Shell Tragedy" during spring press agitation over munitions.