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Cocreating Business's New Social Compact.
- Source :
- Harvard Business Review; Feb2007, Vol. 85 Issue 2, p80-90, 11p, 2 Color Photographs, 2 Illustrations, 1 Chart
- Publication Year :
- 2007
-
Abstract
- The article discusses the changing role of corporations in society. Recent corporate scandals such as fraud at Enron and insider trading at WorldCom have lead to a crisis of confidence in the role of the modern corporation in society. In an effort to bolster socioeconomic development in underserved segments of emerging markets, nongovernmental organizations (NGO) have partnered with companies in order to share competencies, infrastructure and knowledge needed to operate in low-income markets. Several examples of these partnerships are discussed.
Details
- Language :
- English
- ISSN :
- 00178012
- Volume :
- 85
- Issue :
- 2
- Database :
- Complementary Index
- Journal :
- Harvard Business Review
- Publication Type :
- Periodical
- Accession number :
- 23691174