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Newspaper Biz Evolves Too Slowly for Ad Buyers.

Authors :
McClellan, Steve
Source :
Adweek; 1/8/2007, Vol. 48 Issue 2, p8-8, 1p, 2 Color Photographs
Publication Year :
2007

Abstract

The article looks at the newspaper business in the U.S. and focuses on newspaper advertising. According to the article, advertising agency executives say that the decline in newspaper spending is a reflection of an industry that has suffered from layoffs and circulation declines. Scott Berg, worldwide media direct at the computer company HP, states that much of the advertising budget that HP used to set aside for newspaper advertising has shifted to digital media.

Details

Language :
English
ISSN :
15499553
Volume :
48
Issue :
2
Database :
Complementary Index
Journal :
Adweek
Publication Type :
Periodical
Accession number :
23635995