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Social marketing and advocacy.
- Source :
- Nonprofit Management & Leadership; Winter2006, Vol. 17 Issue 2, p235-237, 3p
- Publication Year :
- 2006
-
Abstract
- Social Marketing in the 21st Century, by Alan R. Andreasen. Thousand Oaks, Calif.: Sage, 2006. 280 pp., $72.95 cloth, $36.95 paper. [ABSTRACT FROM AUTHOR]
- Subjects :
- BOOKS -- Reviews
SOCIAL marketing
NONFICTION
Subjects
Details
- Language :
- English
- ISSN :
- 10486682
- Volume :
- 17
- Issue :
- 2
- Database :
- Complementary Index
- Journal :
- Nonprofit Management & Leadership
- Publication Type :
- Academic Journal
- Accession number :
- 23554649
- Full Text :
- https://doi.org/10.1002/nml.145