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La creatividad publicitaria en la literatura científica: una revisión.

Authors :
Del Río Pérez, Jorge
Source :
Comunicación y Sociedad; jun2006, Vol. 19 Issue 1, p9-45, 37p
Publication Year :
2006

Abstract

<i>Copyright of Comunicación y Sociedad is the property of Servicio de Publicaciones de la Universidad de Navarra, S.A. and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.)

Details

Language :
Spanish
ISSN :
02140039
Volume :
19
Issue :
1
Database :
Complementary Index
Journal :
Comunicación y Sociedad
Publication Type :
Academic Journal
Accession number :
22941911