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A Newspaper Free-for-all Looms in London.
- Source :
- BusinessWeek Online; 9/6/2006, p12-12, 1p
- Publication Year :
- 2006
-
Abstract
- The article discusses the market conditions for free papers in Great Britain as of September 2006. Rupert Murdoch's News International launched its free afternoon paper called thelondonpaper to compete directly with Associated Newspapers' the London Lite for the niche market of the under-35 affluent urbanite. Both papers focus on entertainment news, gossip, and London-specific content. The article discusses the competition among free papers and its effectivity as an advertising medium.
- Subjects :
- FREE circulation newspapers & periodicals
PERIODICALS
MASS media
ADVERTISING
Subjects
Details
- Language :
- English
- ISSN :
- 2162657X
- Database :
- Complementary Index
- Journal :
- BusinessWeek Online
- Publication Type :
- Periodical
- Accession number :
- 22891217