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Book review.

Authors :
Mekonnen, Aster
Source :
Journal of Targeting, Measurement & Analysis for Marketing; Jul2006, Vol. 14 Issue 4, p369-370, 2p
Publication Year :
2006

Abstract

The Ultimate Question: Driving Good Profits and True Growth; Author: Fred Reichheld; Reviewer: Aster Mekonnen [ABSTRACT FROM AUTHOR]

Subjects

Subjects :
CORPORATE profits
NONFICTION

Details

Language :
English
ISSN :
09673237
Volume :
14
Issue :
4
Database :
Complementary Index
Journal :
Journal of Targeting, Measurement & Analysis for Marketing
Publication Type :
Review
Accession number :
22785020

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Authors Abstract Subjects Details