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Book review.
- Source :
- Journal of Targeting, Measurement & Analysis for Marketing; Jul2006, Vol. 14 Issue 4, p369-370, 2p
- Publication Year :
- 2006
-
Abstract
- The Ultimate Question: Driving Good Profits and True Growth; Author: Fred Reichheld; Reviewer: Aster Mekonnen [ABSTRACT FROM AUTHOR]
- Subjects :
- CORPORATE profits
NONFICTION
Subjects
Details
- Language :
- English
- ISSN :
- 09673237
- Volume :
- 14
- Issue :
- 4
- Database :
- Complementary Index
- Journal :
- Journal of Targeting, Measurement & Analysis for Marketing
- Publication Type :
- Review
- Accession number :
- 22785020