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Search Strategies in Shopping Engines: An Experimental Investigation.
- Source :
- International Journal of Electronic Commerce; Fall2006, Vol. 11 Issue 1, p63-84, 22p, 5 Charts
- Publication Year :
- 2006
-
Abstract
- Shopping engines of different designs were researched in respect to convenience as a mode of access to goods and services offered on the Web. Some shopping engines function autonomously in one stage, quickly maximizing decision accuracy as a function of several parameters. Others strongly involve the user, searching in multiple stages to satisfy decision accuracy requirements. Single-stage and multiple-stage shopping engines designed with two approaches, QuickSearch and AdaptiveSearch, were tested on 205 users trying to attain maximal accuracy with minimal effort. The best-performing shopping engine used two stages, QuickSearch first, then AdaptiveSearch. The results imply that QuickSearch and AdaptiveSearch, although logically equivalent, have different impacts on shopping for differentiated, multi-attribute goods and services. This suggests that shopping engines should be designed to first save the shopper effort and then provide attribute-focused support for examining the resulting set of items. [ABSTRACT FROM AUTHOR]
Details
- Language :
- English
- ISSN :
- 10864415
- Volume :
- 11
- Issue :
- 1
- Database :
- Complementary Index
- Journal :
- International Journal of Electronic Commerce
- Publication Type :
- Academic Journal
- Accession number :
- 22665267
- Full Text :
- https://doi.org/10.2753/JEC1086-4415110103