Scents and Sensibility.

This article discusses how smells impact shopping behavior. The latest technique for putting consumers in a spending mood is to fill the air with a seductive scent. ScentAir, one of several firms that design scents for retail settings, has designed scents for companies like Westin and Sony. Other businesses are signing on too, some choosing scents that carry apt connotations for particular products they want to sell, a technique called billboarding. The demand for these olfactory services is stimulated by a growing body of research that demonstrates how smells affect consumer behavior. INSET: AROMA POWER.