Au cœur de la nouvelle économie, l'activité langagière.

The article comments on the role of language in the new industrial economy. Language proficiency became an important criterion for judging the competency of the employees in the industrial world. The new economy gave, birth to new professions in the services sector. Post industrial era was dominated by information and globalized communication. Verbal language, especially taylorism, and work quality were regarded as crucial tools in the industrial activity. It was assumed that language activity can increase the work productivity of employees.