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Free airtime for pols would hike ad rates, industry predicts.
- Source :
- Adweek Eastern Edition; 2/2/1998, Vol. 39 Issue 5, p2, 1/3p, 1 Black and White Photograph
- Publication Year :
- 1998
-
Abstract
- Reports on the expected rise in television advertising rate increases in the United States due to a plan by the US Federal Communications Commission (FCC) to give free airtime to political candidates. Opposition by advertising groups and agencies to the plan.
- Subjects :
- TELEVISION advertising
TELEVISION in politics
RATES
Subjects
Details
- Language :
- English
- ISSN :
- 01992864
- Volume :
- 39
- Issue :
- 5
- Database :
- Complementary Index
- Journal :
- Adweek Eastern Edition
- Publication Type :
- Periodical
- Accession number :
- 224590