Back to Search Start Over

An Identification and Analysis of Students' Expectations and Views Regarding Foreign-Sourced Tertiary Education Programs Delivered in China: Investigating the Next Stage of Internationalisation and Market Entry for Foreign Universities.

Authors :
Willis, Mike
Source :
Journal of Marketing for Higher Education; 2005, Vol. 15 Issue 2, p1-30, 30p, 2 Charts
Publication Year :
2005

Abstract

There has been a wealth of research into various forms of educational export such as distance education and study abroad, but this paper focuses on the delivery of foreign-supplied courses and programs within a host country-in this case, China. Key findings include a high level of demand amongst Chinese students for business and management courses and programs delivered by foreign universities and their Chinese partners, and a marked preference for relatively unadapted foreign programs and, courses, which give the students an idea of what it would be like to study at the foreign university campus-for example, in USA or Canada. These and other findings contained in this paper are of value to foreign universities seeking to develop and deliver a range of educational courses and programs to China and other large, emerging education markets. [ABSTRACT FROM AUTHOR]

Details

Language :
English
ISSN :
08841241
Volume :
15
Issue :
2
Database :
Complementary Index
Journal :
Journal of Marketing for Higher Education
Publication Type :
Academic Journal
Accession number :
22152158
Full Text :
https://doi.org/10.1300/J050v15n02_01