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An Identification and Analysis of Students' Expectations and Views Regarding Foreign-Sourced Tertiary Education Programs Delivered in China: Investigating the Next Stage of Internationalisation and Market Entry for Foreign Universities.
- Source :
- Journal of Marketing for Higher Education; 2005, Vol. 15 Issue 2, p1-30, 30p, 2 Charts
- Publication Year :
- 2005
-
Abstract
- There has been a wealth of research into various forms of educational export such as distance education and study abroad, but this paper focuses on the delivery of foreign-supplied courses and programs within a host country-in this case, China. Key findings include a high level of demand amongst Chinese students for business and management courses and programs delivered by foreign universities and their Chinese partners, and a marked preference for relatively unadapted foreign programs and, courses, which give the students an idea of what it would be like to study at the foreign university campus-for example, in USA or Canada. These and other findings contained in this paper are of value to foreign universities seeking to develop and deliver a range of educational courses and programs to China and other large, emerging education markets. [ABSTRACT FROM AUTHOR]
- Subjects :
- EDUCATION
MARKET entry
MARKETING in service industries
Subjects
Details
- Language :
- English
- ISSN :
- 08841241
- Volume :
- 15
- Issue :
- 2
- Database :
- Complementary Index
- Journal :
- Journal of Marketing for Higher Education
- Publication Type :
- Academic Journal
- Accession number :
- 22152158
- Full Text :
- https://doi.org/10.1300/J050v15n02_01