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It's time we trained our product managers.
- Source :
- Medical Marketing & Media; Aug99, Vol. 34 Issue 8, p84, 7p, 1 Color Photograph, 4 Black and White Photographs
- Publication Year :
- 1999
-
Abstract
- Presents a panel discussion examining the training needs of product managers in the pharmaceutical industry. Adequacy of current marketing and marketing communications training in the industry; Importance of product managers' training to effective marketing; Qualifications of product managers; Impact of the team concept on training.
Details
- Language :
- English
- ISSN :
- 00257354
- Volume :
- 34
- Issue :
- 8
- Database :
- Complementary Index
- Journal :
- Medical Marketing & Media
- Publication Type :
- Periodical
- Accession number :
- 2201952