WHO NEEDS HARVARD?

This article focuses on how high school students are best served by researching colleges to find their perfect match, rather than getting caught up in the prestige of an Ivy League name. Research shows that success in the job market is based on a student's success at the college of their choice, not on the brand of their education. The article suggests that parents should adopt a more open approach to the college search, understanding how much has changed since they were students. INSET: Free Tuition for Smart Kids.