Domestic Carpeting: What do Buyers and the Public Want?

The article presents a research paper entitled "Domestic Carpeting: What Do Buyers and the Public Want?," by A. D. Ferguson delivered at the Textile Floorcoverings Group conference in Great Britain held on September 21 and 22, 1971. The paper discusses significant factors affecting the customer's decision in selecting a carpet. Their attraction to the carpet involves color, design and handle. Furthermore, the customer is making an assessment of the comfort factor and durability by using the fingers as a medium rather than the feet in choosing the aesthetic one.