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An Information Search Cost Perspective for Designing Interfaces for Electronic Commerce.
- Source :
- Journal of Marketing Research (JMR); Aug1999, Vol. 36 Issue 3, p387-394, 8p, 1 Black and White Photograph, 2 Charts, 1 Graph
- Publication Year :
- 1999
-
Abstract
- This research helps Web developers apply knowledge on information search costs to the design of Web sites that sell consumer products or services. The goal of the research is to predict how subtle changes in the user interface design influence information search costs. With an empirical study, the authors compare 1411 choices subjects made regarding a business to patronize using paper and electronic telephone directories. The choices were contingent on information search costs imposed by the different media. By providing a theoretical basis for predicting differences in information search costs, the authors help designers create more effective Web sites for achieving their marketing objectives. [ABSTRACT FROM AUTHOR]
- Subjects :
- WEB development
COST analysis
WEBSITE research
DATABASE searching
INTERNET advertising
YELLOW pages (Telephone directories)
PREDICTION models
KEYWORD searching
ELECTRONIC markets
INFORMATION processing
ONLINE database telephone directories
WEB design
INTERACTIVE marketing
WEBSITE usability
HUMAN-computer interaction
Subjects
Details
- Language :
- English
- ISSN :
- 00222437
- Volume :
- 36
- Issue :
- 3
- Database :
- Complementary Index
- Journal :
- Journal of Marketing Research (JMR)
- Publication Type :
- Academic Journal
- Accession number :
- 2181751
- Full Text :
- https://doi.org/10.2307/3152084