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Australian perceptions and experiences of international countertrade with some international comparisons.
- Source :
- European Journal of Marketing; 1999, Vol. 33 Issue 5/6, p488-511, 24p, 4 Charts
- Publication Year :
- 1999
-
Abstract
- Abstract: While conjecture surrounds attitudes toward countertrade, there are few studies reporting on empirical inquiries. Attitudes to and perceptions of various dimensions of countertrade are reported for Australian firms anti some comparisons are drawn from similar studies conducted in the UK and Canada. Generally, attitudes toward countertrade of those Australian managers who were surveyed, which include both countertraders and noncountertraders, art, positive. This is the first empirical study of international countertrade of its type conducted in Australia. It follows in the tradition of studies conducted in the UK and Canada and it broadens international understanding of this form of exchange, which has long been practised in Europe, but not in Australia. [ABSTRACT FROM AUTHOR]
- Subjects :
- COUNTERTRADE
EXPORT marketing
INTERNATIONAL trade
COMMERCE
Subjects
Details
- Language :
- English
- ISSN :
- 03090566
- Volume :
- 33
- Issue :
- 5/6
- Database :
- Complementary Index
- Journal :
- European Journal of Marketing
- Publication Type :
- Academic Journal
- Accession number :
- 2176291
- Full Text :
- https://doi.org/10.1108/03090569910262062