CEPHALON USES POCKET PCS W/ CEGEDIM TARGET MOBILE SOFTWARE.

The article reports that Cephalon Inc. has provided its sales representatives with Pocket PC units which run Cegedim's Target Mobile computer software. Cephalon can accept sample requests electronically. The requests can be transmitted electronically from the field for next day processing and shipping. Target Mobile is a component of the Target SFA suite, a computer software built specifically for pharmaceutical companies. Target Mobile allows Cephalon sales representatives to view and manage a wide variety of sample requests and capture medical professional signatures electronically.