The future of the airline industry: Going into free-fall or climbing steadily?

Purpose ? Reviews the latest management developments across the globe and pinpoints practical implications from cutting-edge research and case studies.Design/methodology/approach ? This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.Findings ? There are convincing arguments both for and against the airline industry recovery. This just demonstrates the complex nature of a business where companies can be bankrupt but emerge as fierce competition, fares can drop whilst oil prices soar and a legacy of regulation can pave the way for the industry to be on the brink of a huge opportunity- if only liberalization were introduced. The next few years will provide some more turbulent times.Practical implications ? Provides strategic insights and practical thinking that have influenced some of the world's leading organizations.Originality/value ? The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format. [ABSTRACT FROM AUTHOR]