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Communication and Social Environment.

Authors :
Gerbner, George
Source :
Scientific American; Sep1972, Vol. 227 Issue 3, p152-160, 9p, 1 Color Photograph, 2 Graphs
Publication Year :
1972

Abstract

Investigates how human behavior and attitudes are shaped by the multifarious forms of mass communication. Roots of ways in which people reflect on things and relate to one another; Result of a change in the relation of people to the common culture; Organs of mass communication include printing, television and radio.

Details

Language :
English
ISSN :
00368733
Volume :
227
Issue :
3
Database :
Complementary Index
Journal :
Scientific American
Publication Type :
Periodical
Accession number :
21203503
Full Text :
https://doi.org/10.1038/scientificamerican0972-152