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More Than Zero.
- Source :
- Adweek Midwest Edition; 07/19/99, Vol. 40 Issue 29, p54, 1/3p, 1 Color Photograph
- Publication Year :
- 1999
-
Abstract
- Highlights the challenge posed to advertising agency Ground Zero by client ESPN to convince U.S. President Bill Clinton to attend the final match of the Women's World Cup in Pasadena, California on July 10, 1999. Television campaign launched by the agency to convince Clinton.
- Subjects :
- ADVERTISING agencies
TELEVISION advertising
Subjects
Details
- Language :
- English
- ISSN :
- 02766612
- Volume :
- 40
- Issue :
- 29
- Database :
- Complementary Index
- Journal :
- Adweek Midwest Edition
- Publication Type :
- Periodical
- Accession number :
- 2106895