W2P.

This article discusses the emergence of Web-to-print in the U.S. The phrase Web-to-print appears to have been co-opted as a generic term that can describe any sort of print-related commerce that can happen via the Internet. Web-to-print is defined as an interaction between those who buy print products and those who sell print products, using the Internet as a medium for the exchange. Web-to-print systems can be difficult to categorize because there is so much crossover in functionality between them.