'Pants to Poverty'? Making Poverty History, Edinburgh 2005.

The article reflects on the 'Make Poverty History' (MPH) demonstration on July 2005 in Edinburgh, Scotland which was the city's largest demonstration so far. It presented an analysis on the march focusing significantly on the interplay between protestors, the police and the media. It considered three key aspects in the research which include the composition and objectives of the marchers, the constituency that the protestors were trying to reach, and the media coverage accorded to the campaign, with the intention to understand the protestors and their motivation, and to question how successful they were in communicating their message.