The Symbolism of the Healthy Body: A Philosophical Analysis of the Sportive Imagery of Health.

This article discusses the philosophy behind the image of health as seen through the lens of sport. The author discusses the body existing as not only healthy in and of itself, but as a symbol of a larger "healthy" existence. This symbolism, seen in health advertising, has been created to direct cultural thought to a specific sign or ideal representation. The athletic body functions as a static physical display of health, as well as being an action-oriented icon. This dualism allows it to function on multiple levels as a cultural symbol.