PCITX Puts Focus on Packaging Element.

The article reports on the topics discussed at the 2006 Personal Care Ingredients and Technology Exposition (PCITX) Advanced Technical Conference held in New York City. Conference attendees were able to receive not only the latest information on new beauty ingredients but also trends in packaging with the addition of the Innovative Packaging Symposium. Wendy Lewis presents a speech on innovative strategies to reach the consumer. Other topics included the idea that women should swap their beauty products at least every three months in order to increase the efficacy of the product.