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The Grand Ole Opry and Big Tobacco.
- Source :
- Southern Cultures; Summer2006, Vol. 12 Issue 2, p76-89, 14p
- Publication Year :
- 2006
-
Abstract
- Features the radio scripts from the files of R.J. Reynolds Tobacco Co. in the U.S. from 1948 to 1959. Promotion of its cigarette brands over the radio; Role of author Emily Post in marketing cigarettes; Radio hosts featured in the scripts.
- Subjects :
- RADIO scripts
MARKETING of cigarettes
RADIO broadcasters
Subjects
Details
- Language :
- English
- ISSN :
- 10688218
- Volume :
- 12
- Issue :
- 2
- Database :
- Complementary Index
- Journal :
- Southern Cultures
- Publication Type :
- Academic Journal
- Accession number :
- 20592311
- Full Text :
- https://doi.org/10.1353/scu.2006.0023