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The Information Gold Mine.
- Source :
- BusinessWeek; 07/26/99, Issue 3639, pEB 16-EB30, 8p, 1 Chart
- Publication Year :
- 1999
-
Abstract
- Reports on the use of the Internet by companies in an effort to discover and discern customer behavior. Use of data mining; Methods that companies are attempting to use; Implications of information gathered over the Internet; Examples of companies like NextCard Inc. and Yahoo! Inc.; Examples of software which provide the ability to data mine, such as provided by E.piphany; Privacy issues; Trends; Outlook. INSET: WHAT YOU NEED IN YOUR TOOLBOX FOR MINING DATA.
- Subjects :
- DATA mining
INTERNET & economics
CONSUMER research
Subjects
Details
- Language :
- English
- ISSN :
- 00077135
- Issue :
- 3639
- Database :
- Complementary Index
- Journal :
- BusinessWeek
- Publication Type :
- Periodical
- Accession number :
- 2043913