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The Marketing Playbook.
- Source :
- Journal of Consumer Marketing; 2006, Vol. 23 Issue 1, p49-49, 5/6p
- Publication Year :
- 2006
-
Abstract
- This article presents a review of the book "The Marketing Playbook," by John Zagula and Richard Tong.
- Subjects :
- MARKETING
NONFICTION
Subjects
Details
- Language :
- English
- ISSN :
- 07363761
- Volume :
- 23
- Issue :
- 1
- Database :
- Complementary Index
- Journal :
- Journal of Consumer Marketing
- Publication Type :
- Review
- Accession number :
- 20430358
- Full Text :
- https://doi.org/10.1108/07363760610641163