It Shouldn't Be This Difficult.

This article comments on the press releases issued by several organizations in the U.S. Press release is defined as a paper or electronic document submitted to the media with the intent of gaining media coverage. One of the basic rule in news writing is never to bury the lead. A classic news story is written in an inverted pyramid style, which means that the key points are at the top, followed by information of decreasing significance. One press release that the author found as annoying presented findings from a study but offered no link to the report or source information.