Conference Report.

The article focuses on the 9th European Conference on Creativity and Innovation, held on September 4-8, 2005 in Lodz, Poland. The European academics and practitioners in creativity and innovation met during the conference organized by the European Association for Creativity and Innovation. The theme was Transformation, building the new out of the remains of the old. The conference featured only a few keynotes and majority of activities in parallel theme groups and paper presentations.