Circ up? Depends on what day it is.

The article focuses on the day-of-the-week reporting of newspaper circulation in the U.S. Advertisers, agencies, and other interested parties have to find the day-of-week numbers since the information is made only available in the Excel version of the FAS-FAX. The PDF report notates papers that are on the day-of-week schedule with a (d) under the frequency column, but explorers have to hunt for the information in the Excel report.