California climate keeps strawberry advantage in U.S.

The article reports developments on the strawberry market in the U.S. It has been forecasted that the market for the U.S.-produced fresh strawberries will continue its 25-year growth streak, despite the increasing domination of the traditional U.S. export markets by China. There are significant factors that are driving the growth of the U.S. fresh strawberry market, including the production of varieties that have improved shelf life qualities and the implementation of better post-harvest techniques.